HEAT WAVE EVENT

EXTRA 25% OFF SALE

Hot weather. Hotter lingerie.

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DISCOUNT APPLIED IN CART

A tropical sunset scene with silhouetted palm trees against a vivid orange, pink, and purple sky.
A tropical beach sunset scene with silhouetted palm trees against a vivid orange and red sky, with the sun low over the ocean and its reflection shimmering on the water.
READY FOR ROUND 2?

ROSALIND RETURNS

She’s back, better, and ready for a second date.

SHOP NEW ARRIVALS

New Arrivals

woman wearing dark pink lingerie and red robe

Bras

Person wearing a pink and red bra with a natural background

Panties

woman laying on a table wearing pink lingerie panties

Ultra-Sexy

Two women smiling and holding hands, wearing bright red and pink lace lingerie with matching accessories and glamorous makeup, standing outdoors at night with greenery in the background.

ICONIC LIFT

THE PUSH UP BRA EFFECT

Discover push-up bras designed for dramatic lift, sculpted shape, and lasting confidence.

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Person holding pink bra and panties outdoors with greenery in the background
Person holding pink bra and panties outdoors with greenery in the background

HOT RIGHT NOW

COLOR BLOCKING LINGERIE

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Two women wearing matching light blue and pink lingerie sets stand closely together outdoors, with their arms touching. The image is cropped to show only their bodies from neck to thighs.

THE GIFT SHOP

EXPLORE NOW
women wearing black lace lingerie laying on a table

BEST SELLER SPOTLIGHT

THE PANTY THAT KEEPS SELLING OUT

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3 women wearing satin underwear
Two people wearing different colored underwear on a plain background

6/$40 PANTY DROP

Closeup on woman with red underwear and sheer thigh high stockings

2/$60 BRA BUNDLE

Close up of woman in red bra with black lace trim

10/$35 SALE PANTIES

Two people standing side by side, wearing matching black lace lingerie sets with garter straps. The photo is cropped to show their midsections and thighs. Background includes a glimpse of what appears to be warehouse shelving.

WHO WE ARE

We perfected. Others recreate. As the original provocateur, Frederick’s of Hollywood introduced black lingerie, invented the push-up bra, and transformed confidence into statement style. Today, we’re still setting the tone with bold, seductive designs made to empower, elevate, and be seen.

THE PERFECT FIT

With our online size guide

EASY RETURNS

Within 30 days of the ship date

FREE DELIVERY

For U.S. orders $75+

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