READY FOR ROUND 2?

ROSALIND RETURNS

She’s back, better, and ready for a second date.

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EVERYONE’S LOVING

THE PUSH UP BRA EFFECT

Discover the bras that deliver that perfect lift trending everywhere.

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Person holding pink bra and panties outdoors with greenery in the background

HOT RIGHT NOW

COLOR BLOCKING LINGERIE

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THE GIFT SHOP

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BEST SELLER SPOTLIGHT

THE PANTY THAT KEEPS SELLING OUT

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WHO WE ARE

We perfected. Others recreate. As the original provocateur, Frederick’s of Hollywood introduced black lingerie, invented the push-up bra, and transformed confidence into statement style. Today, we’re still setting the tone with bold, seductive designs made to empower, elevate, and be seen.

THE PERFECT FIT

With our online size guide

EASY RETURNS

Within 30 days of the ship date

FREE DELIVERY

For U.S. orders $75+

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